CAPITAL MARKETS • INVESTOR RELATIONS
E N D E A V O U R
Capital markets advisory for moments that matter.
Clarity is a competitive advantage.
Who We Are
Principal-Led Advisory
Bespoke advisory services formed by global thought leaders. Endeavour is a Canadian capital markets and investor relations advisory firm, serving Canadian public companies across sector and market cap.
Differentiated by the combined experience of its founders: a seasoned investor relations officer and a senior sell-side equity research analyst inside a Canadian investment dealer, Endeavour advises management teams and boards from both vantage points.
With all mandates led by the founding partners, Endeavour delivers effective and actionable counsel across investor relations activities, including strategic positioning and narrative, market intelligence, capital markets days, investor engagement, quarterly earnings and other investor relations activities. Endeavour advises public issuers in moments that matter, including corporate transformation stories, issues management, contested situations (including activists), capital raises, and initial public offerings; these are among the core competencies of the firm.
The firm was founded in 2026 by Janet Craig, F.CIRI, and Linda Ezergailis, MBA, P.Eng., ICD.D.
High Stakes. High Impact.
We have been involved in many of the most important moments in Canadian corporate history.
Endeavour was built on a simple premise: the best counsel comes from advisors who have sat in the seat. We offer Canadian public issuers what others cannot: a differentiated perspective, distinct advice, and unparalleled relationships in the capital markets.
There is no substitute for experience.
We have stood before investors.
We have owned the narrative.
We have advised boards when decisions carried real consequence.
We see what others miss.
We question what others overlook.
We deliver strategy and insight in a way that unlocks value.
What We Do
We provide independent advice without agenda, translating insights into actionable intelligence for corporates.
All mandates are led by founding partners
We dig deep to understand industry, peers, and the company, ensuring our advice is thoughtful, measured, and directly on point.
Our mandates range from ongoing counsel to management and the board, to delivering large-scale, in-person corporate events that host the investment community. Endeavour’s principals have advised on IPOs, M&A, equity offerings, issues management, and strategic repositioning in addition to ongoing effective quarterly reporting.
Four Pillar Approach
Being deliberate in our approach allows us to provide exceptional counsel and be highly effective partners with our clients.
Bespoke solutions anchored in capital markets reality.
Grounded
Cohesive equity narrative linking strategy to outcomes.
Narrative-Driven
Anticipate, shape, and align the Street expectations.
360° Perspective
Augmenting, not replacing, your IR function.
Team Approach
Global Thought Leaders
A simple premise, formed by global leaders.
Founding Partner
Janet Craig, F.CIRI
Janet is ranked one of the best IROs of all time globally by IR Impact, and led IR strategy in three of the top 15 transactions in Canadian history. Over her 30-year career in investor relations, Janet led IR at some of Canada’s biggest companies during times of great transformation and change, including Fortis Inc., Loblaw Companies Limited, Nexen Inc., AltaGas Ltd., Nortel, and Maple Leaf Foods. Janet is a trusted advisor to senior executives and boards on all aspects of investor relations, reputation management and capital markets. She brings a highly strategic, innovative approach to investor relations that is customized and calibrated based on the company and situation.
Linda Ezergailis, MBA, P.Eng., ICD.D
Founding Partner
Linda Ezergailis is a seasoned capital markets professional with global influence and reach. A former managing director at TD Securities, Linda built and led the firm’s energy infrastructure sell-side equity research franchise, covering North American pipeline, midstream, power, and utility companies.
Through her career spanning engineering, strategy consulting, and institutional equity research, she earned the trust of institutional investors, senior executives, and boards by navigating complex market cycles and high-stakes decisions. She is known for her rigorous analysis, sound judgment, and ability to connect strategy, capital allocation, and market positioning.
Managing Director
Sarah Lerner, MBA, CFA
Sarah is an investor relations leader with deep experience and expertise across multiple sectors. Her experience is largely within corporations building financial models, creating long-range plans, developing corporate strategy, and delivering investor relations. She possesses an extremely rare combination of strategic insight, communication skills, financial acumen, and design capabilities.
In her two decades in investor relations, corporate strategy and finance, she has delivered exceptional results with corporate issuers that span from small-cap to mega-cap, and include Thinkific, Maple Leaf Foods, and Enbridge. Her work has resulted in successful, high-impact events like M&A, investor days and large corporate actions.
Whether it is digging into understanding the valuation drivers of companies, building compelling presentations, or creating financial models, Sarah applies the same disciplined analysis, ensuring there is consistency and coherence to investor relations material.
Sarah has an MBA from Queen’s University, and is a CFA charterholder.
Our Services
Market intelligence reports
Capital markets days
Narrative-driven investment thesis
Earnings preparation and support
Analyst and investor engagement
Corporate actions
Advisory services
Issues management
IPO support